Mauka
Upland farms grow the kukui and noni — fed by mountain rain.
The Aukai story
Aukai means one who travels by sea.
A name carried by Hawaiian voyagers — and the promise behind every jar.
Why we started
We started where most surf brands stop.
Not with protection, but with the care that comes after. The rinse, the salt, the long drive home with skin pulled tight. We wanted one honest jar for that moment — and for every ordinary morning in between.
Every ingredient with a Hawaiian name is grown on the islands. The few that aren't, we name plainly. That's the whole promise.
ʻōlelo Hawaiʻi
“Aukai” · au + kai
To swim, to travel by sea — one who moves with the water rather than against it.
Mauka → Makai
From the mountain rain to the coast.
Māʻana
Cold-pressed and blended in small batches to keep the botanicals alive.
Makai
Carried back to the coast — for the skin that lives in the water.
“The ocean gives, and it takes a little off your skin. We just give some of it back.”